Wonder Wheel – Google’s New Keyword Tool

Recently, Google released a very cool keyword tool called the Wonder Wheel. The Wonder Wheel is a tool that helps you find related keywords. So how does it work? Bring up a browser page, type in a broad keyword on any topic or niche that is of interest to you that you have searched millions of times before.

On the left hand side of the results page, you will notice that there is a “show search tools”. Click on the little down arrow and you will see the following headings: Any Time, All Results, All Results, Standard View and Standard Results. Under Standard View, click on the Wonder wheel. Instantly, you will see all of the top related keywords to the broad search term that you entered in the search.

These are not just any keywords. They are keywords that Google believes are closely related to your seed keyword. What is really powerful is that they are based on what people are currently searching for and what pages they link to. In other words, pages that are optimized for a given keyword tend to linked to other pages that are optimized for a different keyword and hence, must be related.

If you then decide to click on the related keyword “A”, Google generates a new wonder wheel that displays keywords that are related to keyword “A”. You have the ability to continue to drill down and generate an unlimited number of longer tail keywords that are relevant and that people are searching for.

Armed with the Wonder Wheel tool, you have the ability to apply your seed keyword to your main page for example and build subsequent pages around the different related keywords that are generated from the wheel.

Imagine building websites that consist of multiple pages based on related keywords that are optimized based on Google’s results. I know what you are thinking. That is truly powerful, very powerful.

I recommend you take the time to experience the Wonder Wheel for yourself and then apply it to all of your sites and allow Google to provide you that road map for optimizing your business.

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